Social Media Management Specialist

JOB OBJECTIVE

Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter, Instagram and articles for the website. Optimizing social media posts (language, tone, message) based on our target audience's behaviors. Selecting appealing images and videos to complement text and curate content calendar based on the identified strategy.

Top Responsibilities:

•Research industry-related topics (combining online sources, interviews and studies)

•Write clear marketing copy to promote our products/services

•Prepare well-structured drafts using Content Management Systems

•Conduct simple keyword research and use SEO guidelines to increase web traffic

•Identify customers’ needs and gaps in our content and recommend new topics

•Ensure all-around consistency (style, fonts, images and tone)

•Update website content as needed

•Execute campaign ads on time

•Analyze social media analytics and campaign insights

•Create new content/blog posts to assist in internet marketing

•Optimize content using SEO best practices

•Stay sup-to-date on the writing schedule

•Curate social media calendar

•Manage social media profiles

•Email marketing copy and execution

•Create social listening reports