Creative Director

Creative Director - Be A Crucial Member of an Innovative Growth Team!

Fresh Prints is an NYC-based custom apparel startup. We find incredible students and give them the working capital, training, and support to build the business at their schools. We have 400+ students who will do $30+ million in sales over the next 12 months.

You’ll be focused on the next $100 million. How do we foster a strong voice and aesthetic to help us get there? How does our brand need to evolve over time? What roles do our campaigns play in creating the brand awareness that drives revenue? 

Those are the questions you’ll answer in tandem with the members of our cross-functional Growth Team. We are marketers, engineers, designers etc, thinking and operating as entrepreneurs, determined to drive the business forward.

For the right person, this role offers an uncapped opportunity. As the business continues to grow, so will you. You will report directly to Jolijt Tamanaha, FP co-owner and VP of Growth.

Responsibilities

Work hand in hand with the acquisition team to develop campaigns that support our brand and marketing goalsManage our team of 5+ graphic designers and a copywriterBuild, lead, and review all of our web, print, video, and digital work Spearhead and manage our content strategy Define and manage brand communications across all of our channels Analyze brand positioning and consumer insights to shape our brand visionStay on top of current fashion trends and marketing trends in our space to keep us relevantWork in tandem with the rest of our marketing team to create and manage campaignsBe the gatekeeper of our brand - ensure that all of our content and any other assets used by every team at Fresh Prints is on brandAnalyze the results of our marketing efforts and form numbers-based strategic approaches to optimizing the results.

Essential Requirements

3+ years of experience as a Brand Manager serving the US or European market2+ years of experience managing a team through projectsA deep interest in youth culture Love for colloquial fluent writingExcellent communication skills Fluency in communication is a mustSelf-motivated and excited to work on a variety of projects

Personal Attributes

Detail Oriented: Fanatic attention to detailA natural-born leader: You know how to drive a team and get the best out of them. You don’t care about being loved, you care about building a fantastic team that hits aggressive goalsProactive: You believe it’s always on you to make sure anything you do is a successIn love with a challenge: You revel in solving problems and want a job that pushes you out of your comfort zoneGoal-oriented: You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to goOpen to change: You’re inspired by the endless ways in which everything we do can always be improvedCalm under pressure: You have a sense of urgency but channel it into productively working through any issues

Compensation & Benefits 

Competitive annual salary Health Insurance The opportunity to learn a lot rapidlyWorking with a talented and busy team dedicated to building a business together

Work Location

This is a remote “work from home” position The working hours are Monday - Friday, 6pm - 2am PST

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, and those with disabilities to apply

Fresh Prints has provided custom apparel and promotional products to Student Groups, Greek Organizations, University Administrations, Intramural Teams, and Individuals at over 300 college campuses.