Digital Marketing Specialist (Digital Product Deployment)

This advertisement will remain open until filled

Department: Marketing

Location: Taguig City, Philippines

Reporting to: Digital Strategy Marketing Manager

Role: Permanent

Openings: 2 Headcount

WHO ARE WE LOOKING FOR - REQUIREMENTS:

Graduate degree in Marketing or Digital. Project Management Professional (PMP) certification a huge plus.3+ years of combined proven work experience as Web or IT Project Specialist, Digital Account Executive, Business Solutions Specialist, Project Manager, and/or E-Commerce SpecialistEnglish - Advanced written and oralTagalog - spoken, is an advantageDemonstrate expert knowledge in the development and deployment of web-based digital products across multiple platforms (desktop and mobile), including UI/UX design and deliveryDemonstrate working knowledge of Mobile/SMS, E-Commerce, and CRMDemonstrate understanding of various project management methods such as Agile or Scrum.Has experience in various project management tools such as Azure DevOps, Jira, or Trello.Has knowledge of digital user profiles for RMC consumers in the Philippines to ensure a seamless digital journey across all digital touchpointsHave proven digital products project management experienceHas good interpersonal, communication, and presentation skillsHas good stakeholder management skills and is able to work effectively in cross-functional teamsIs able to work well in a fast-paced, consensus-driven, diverse environment

WHAT THIS POSITION IS about - PURPOSE:

The purpose of this position is to develop and deploy all digital products across JTIP Marketing & Sales. The incumbent, paired in a squad with a Digital Products & Deployment Manager, will be responsible for digital ecosystem development (not exhaustive to the website - desktop & mobile platforms, e-commerce, loyalty/rewards programs) and UI/UX.As part of the Digital Products & Deployment team with colleagues managing digital products across JTIP Marketing & Sales, the incumbent leads & manages assigned digital products projects (RMC / RRP / Trade / Field Marketing / SIBI), ensuring on-strategy, on-time, and on-budget delivery, ensuring a seamless and frictionless user experience in all digital products for all JTIP audiences (adult smokers, customers, internal stakeholders).

WHAT WILL YOU DO - RESPONSIBILITIES:

Website Project Management & Execution:Collaborate with M&S end-user stakeholders (RMC brand groups, RRP, Field Marketing, SIBI, T&CP), CX, IT & Legal, and identify resources for the development and deployment of digital platforms and programs, ensuring full compliance with all laws, regulations, and internal guidelines. As part of project management regularly monitor current & new digital initiative performance metrics and track overall brand performance in digital in order to ensure effective delivery.Website mapping, testing & improvement:Maps out all possible user scenarios for platform usage for each project and proposes ways to mitigate any potential risk to JTI. Leads the conduct of usability testing and UAT in all JTIP RMC digital projects prior to rollout to ensure that projects and platforms are understandable by end users. Identifies opportunities and pain points in upcoming and ongoing projects, campaigns, and/or platforms by tracking and monitoring key digital metrics and proposing changes to further improve processes and user experience. Supports user journey creation by adopting established IT recommendations in the areas of architecture, design, and security.UI Design:Using the provided design & messaging content (responsibilities of RMC, RRP, Field Marketing, Marketing Comms & PR), responsible for conceptualization and execution of the user interface for JTIP's RMC digital platforms. Produces various outputs throughout the product design journey, including but not limited to wireframes, mockups, prototypes, and spliced FA pages (for use by the front-end developers).UX Mapping, testing & improvement:Responsible for determining the right information hierarchy based on business and end-user needs. Maps out the entire user experience in the platform in the most user-friendly manner possible. Works cross-functionally with end-user stakeholders to identify opportunities and pain points in existing platforms. Iterates UI/UX (including but not limited to layout and page design) swiftly based on either data (Google Analytics, MoEngage reports) or tests (A/B Testing, Usability Testing). Creates testable output such as lo-fi wireframes and clickable prototypes for the purposes of usability testing.

WHAT’S IN IT FOR YOU?

Work in our Taguig officeBe covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowanceReceive bonuses and cash allowances such as meal and transport allowanceHave access to over 200 company trainingWell-being programs for employeesOpportunities for your career growthRecreational facilities in the officeBe part of a truly international and diverse company with over 40,000 employees in 130 countries.Experience the culture of an Investors in People certified companyFind out why 9 out of 10 employees recommend us to a friend.Understand why 9 out of 10 employees say they feel free to be themselves.

Japan Tobacco International (JTI) is a member of the Japan Tobacco Group of Companies (JT), a leading international tobacco company. With headquarters in Geneva, Switzerland, JTI markets world renowned brands and has operations in more than 120 countries with significant growth through the commitment of our internationally diverse workforce of 45,000 people.We’re JTI, and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in more than 120 countries, and how we’ve grown from 40 to 5,000+ employees with 38 branch offices and 3 entities (Market, AMC, & GBS) in the Philippines.But our business isn’t just business. Our business is our people. And JTI is a company where people are the difference. We believe in their freedom to choose, think, and be themselves every day, and this makes us stronger as a business.That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been recognized as INVESTORS IN PEOPLE for the 3rd time in Philippines.Times have changed, and we have introduced new tools at JTI that will help start your career with us without having to leave the house. Our application process and interviews can be handled online. And even your first working day, and every day until life gets back to normal.