Digital Marketing Executive

Job Responsibilities:Manage, oversee and create editorial social media contentMeasure the success of every social media campaignWork with copywriters and designers to ensure content is informative and appealingUse social media marketing tools such as HootsuiteCreate visuals (IG Stories, Videos, Gif, Static) edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationAnalyse and interpret Social Media Insight and Web traffic metricsCreate social media content to fill calendar for organic postings and paid campaignsContribute and maintain the brand social media calendar for all channels and be responsible for crafting engaging post copy that reflects channel tone of voice and brand guidelines.Collaborate in content calendar planning process, ensuring alignment with campaigns and approved stakeholder requests.Ensure the voice of the brand is conveyed consistently across all social channels.Support with social media analytics to determine successes, opportunities and ROI, and coordinate monthly reporting to share across the business.Identify & create assets for social posts and work with the appropriate team members to coordinate asset requirements and delivery for social posts, campaigns and contestsProfessional and Personal Qualification:BS in Communications, Marketing, Business, New Media or Public RelationsMinimum 3 years of experience as a Social Media Specialist or similar roleProven working experience in social media marketing or as a digital marketing executiveExcellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEOKnowledge of online marketing and good understanding of major marketing channelsSocial Media Strategist using social media for Acquisition and brand awarenessExcellent knowledge of Facebook, Twitter, linkedIn, Pinterest, Instagram, Google+ and other social media best practicesUnderstanding of Facebook Insight and Google Analytics and other web traffic metricsExperience with doing audience and buyer persona researchGood understanding of social media KPIsGreat interpersonal and communication skills

Trailblazer. Leader. Game-changer. Now clocking four decades of proven expertise, the Marie France Group of Companies remains the leading provider of innovative slimming, skin care, and hair & scalp care solutions in the Philippines. Under the group’s umbrella are three of the most trusted names in the country: Marie France, Facial Care Centre, and Svenson.Svenson started its operations in 1981 and was the first to offer technologically advanced non-invasive hair loss treatments.  It has a complete range of solutions to cover all stages of hair loss. Whether a client needs scalp corrective therapies, or anti-hair loss treatments, or a hair transplant, or the most advanced hair replacement systems, Svenson has tried-and-tested solutions for all.Facial Care Centre followed in 1983, quickly setting itself apart from other skin care centers by exclusively offering premium non-invasive anti-aging and skin rejuvenating treatments.  Using only the best practices and techniques, Facial Care is dedicated to giving clients visible, transformative results – naturally and beautifully.And finally in 1985, Marie France was established, completely revolutionizing the Filipinos’ perspective on slimming, health and wellness. It trailblazed a scientific approach to weight loss with a focus on nutrition and overall health, introducing many non-surgical slimming breakthroughs, including the cold wrap Fat Mobilization System (FMS), cryolipolysis, laser lipo, and most recently, functional magnetic stimulation.Currently with 28 branches in 12 locations all over Metro Manila, and Pampanga and Cebu, more branch expansions nationwide are on the horizon.  With our clients at the heart of everything we do, the Marie France group is all about beauty solutions that rebuild, restore and transform.