Integrated Marketing Communications Specialist

WHAT THIS POSITION IS about - PURPOSE

The purpose of this position is to support the marketing function for Reduced-Risk Product (RRP) brands and the launch of JTI Philippines in the emerging RRP category, particularly by ensuring brand values and identity are reflected consistently across online and offline channels. The position assists in the creative development, execution, and implementation of marketing communications campaigns that promote JTI's RRP products to increase brand awareness and help foster brand loyalty. 

Internally, the role will work closely with various functions (Strategic Insights, Field Marketing, Corp Affairs, Legal, etc) for the conceptualization, production, and implementation of communication materials, both ATL and BTL. 

Externally, the incumbent will work closely with agencies and suppliers to bring to life communications and creative strategies with a consumer-first mindset. The position will also ensure all communication materials comply with Legal and internal guidelines.

Collaboration with other teams will be required to optimize the RRP communications (Corporate Affairs, Legal, M&S Digital, SI)

Further, support for special JTI cross-functional projects will be needed at times.

WHAT WILL YOU DO - RESPONSIBILITIES

Integrated Marketing Support: Develops and executes marketing campaigns, ensuring that they are aligned with brand values, brand identity, tone of voice, and campaign messaging. Collaborates with other functions to ensure that campaigns are brought to life and communicated consistently across different channels through digital content, merchandising materials, or events, to name a few. Delivers on brand awareness communication objectives.Campaign Material Production: Produces offline and online materials that deliver consistent campaign messaging, but optimized based on channel/platform and phase of the consumer journey. Manages agencies and suppliers to ensure quality of output, timeliness of delivery, and compliance with Legal and other internal guidelines. Stakeholder Management & Coordination: Coordinate with cross-functional teams to deliver internal stakeholder requirements, and gain support and resources for executing marketing campaigns. Collaborate with external partners, such as agencies, to ensure timeliness in meeting milestones and deliverables that translate into tangible results.   

WHO ARE WE LOOKING FOR - REQUIREMENTS:

Graduate degree or equivalent vocational training in Communication Arts, Marketing, Advertising, Journalism, Creative Writing, etc. 2-3 years of combined proven work experience as marketing communications specialist/assistant/officer, communications campaign specialist, brand assistant, advertising account specialist, or integrated marketing specialistFunctional Skills:Develops and executes communication materials (online and offline)Works with Marketing Managers to ensure communications are aligned with brand values and guidelinesCoordination with Legal, Corporate Affairs, and other functions to ensure complianceGo-to contact for marketing collateralsSets metrics and facilitates optimization and post evaluation of campaignsEvents managementAgency and supplier managementCampaign budget management and monitoringSocial listening and social media analytics a plusHave excellent communications skills: written and verbal, both English and Filipino

WHAT’S IN IT FOR YOU?

Work in JTI Philippines Headquarters TaguigBe covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowanceReceive bonuses and cash allowances such as meal and transport allowanceHave access to over 200 company trainingWell-being programs for employeesOpportunities for your career growthRecreational facilities in the office - Videoke, billiard and table tennisBe part of a truly international and diverse company with over 40,000 employees in 130 countries.Experience the culture of an Investors in People certified companyFind out why 9 out of 10 employees recommend us to a friend.Understand why 9 out of 10 employees say they feel free to be themselves.

Japan Tobacco International (JTI) is a member of the Japan Tobacco Group of Companies (JT), a leading international tobacco company. With headquarters in Geneva, Switzerland, JTI markets world renowned brands and has operations in more than 120 countries with significant growth through the commitment of our internationally diverse workforce of 45,000 people.We’re JTI, and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in more than 120 countries, and how we’ve grown from 40 to 5,000+ employees with 38 branch offices and 3 entities (Market, AMC, & GBS) in the Philippines.But our business isn’t just business. Our business is our people. And JTI is a company where people are the difference. We believe in their freedom to choose, think, and be themselves every day, and this makes us stronger as a business.That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been recognized as INVESTORS IN PEOPLE for the 3rd time in Philippines.Times have changed, and we have introduced new tools at JTI that will help start your career with us without having to leave the house. Our application process and interviews can be handled online. And even your first working day, and every day until life gets back to normal.