Marketing and Campaign Associate

JOB SUMMARY:

In this position, you will play an important role to help identify target audiences and plan for media campaigns, plan and optimize for ad space and airtime to help ensure the ROI of the digital campaign budget.

JOB RESPONSIBILITIES

Help identify target audiences and plan media campaignsCompare and negotiate rates, ad space, and airtimeOptimize plans and budgets according to the best media mixPrepare schedules and adjust when neededExperiment with new platforms and channelsEnsure ads are creative and displayed appropriatelyMonitor costs and return on investment (ROI)Report to clients and build long-term relationships

REPORTING RELATIONSHIP

Reporting to: Campaign and Marketing Head

Direct Report: No

JOB QUALIFICATIONS

Education:

A Bachelor’s Degree in Marketing, Advertising or any related field

Technical Skills:

Proven experience as Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning, and researchWorking knowledge of media analytics software (e.g. comScore)Excellent communication and negotiation skills Analytical and Solution OrientedExcellent in Microsoft Excel and PowerPoint

Soft Skills: 

Interest in following advertising and media trendsSelf-starter, can work independentlyCan work under pressureExcellent interpersonal and communication skills, both written and verbal with proven ability to represent your organization in external meetingsMust be excellent in written English Demonstrated ability to handle multiple tasks, prioritize them and meet deadlinesTeam spirit and enthusiasm for learningAttention to detailCritical thinking skills