SEM Manager

In charge of the company's online search marketing strategy and specific implementation plan;In charge of SEM data monitoring, ads output analysis, effect optimization strategies and improvement methods;Good at analyzing the content display and ranking mechanism of search engines such as google;Fully understand and tap the needs of target users, and carry out targeted SEM ads strategies;Execute the specific keyword creative writing, planning strategy, price adjustment, ranking monitoring, background traffic analysis, etc. of the SEM bidding account;Understand the SEM situation of competitors SEM in real time, tap our own brand positioning and characteristics, and timely adjust ads strategies, keywords, etc.;According to the brand and market demand at different stages of the company, flexibly control the promotion efforts and capital investment, so as to improve the return on investment.

Minimum Qualifications:

University degree, major in Internet, computer, advertising, e-commerce, etc.;More than 1year of practical experience in SEM, in-depth understanding of search engines such as google, bing, yahoo;Familiar with the principles and background management operations of search engine bidding systems such as google, bing, yahoo, and the operation of related auxiliary software,Have strong creative writing ability, escpecially about sports and gambling;Sensitive to data, have strong data analysis capabilities, and be proficient in using Excel and other data analysis softwares;Have a sense of innovation, and have a deep interest in the internet and search engines;Strong coordination and communication skills, able to communicate well with brands and markets, and coordinate to complete tasks and goals;Willing to work full time on-site; 6 days a week