CRM Marketing Automation Specialist | AU Account

The CRM & Marketing Automation Specialist is responsible for all aspects of the group of companies CRMs including automated customer communications and engagement across the customer life cycle including both B2B and B2C customers. Working closely with the General Manager and Head of Group Marketing, you will be the Subject Matter Expert for our ZOHO platform and take a lead role in shaping the development of the technical infrastructure required to deliver the end experience.

KEY RESPONSIBILITIES:

Utilising our Zoho platform, deliver and optimise an integrated suite of customer communications via multiple channels to improve customer conversion.Ensure a cohesive customer experience across all digital touchpoints.Develop and implement a customer engagement program that increases application and settlement rates. Utilise experimentation capability to test opportunities to improve performance continually.Collaborate with stakeholders to identify and implement opportunities to automate the customer experience and improve business efficiency.Ensure a consistent voice of all companies and brand guidelines across all communication channels and customer touchpoints, whilst also personalising to specific customer segments.Conduct data analytics, market research, and internal customer data profiles to enhance growth strategies.Basic website updates and creating new campaign landing pages (WordPress) Manage, generate and distribute relevant customer data sets and reporting to internal key stakeholders (lead management, sales management and ad hoc reports based on business requirements)

SELECTION CRITERIA:

Proven experience in developing and implementing marketing automation platforms and customer journey management. Experience in Zoho is highly preferred.Deep understanding of CRM, personalisation, segmentation and customer journeys to drive conversion, acquisition and retention.Demonstrated experience conducting AB and multivariate testingAt least 2 year’s experience using WordPress Proactive nature, ‘can do’ attitude, and a willingness to roll up your sleeves and get stuck in!A passion for marketing and adding some creativity and flair!

Alliance Service Centre is one of the fastest growing Business Process Outsource (BPO) company based in Asia Pacific.We have been providing the best quality service to corporate clients in Australia. We work by intellect and values to give dynamic assistance without compromising quality. With the high demand for quality in the BPO industry. We have been servicing Australian Financial Institutions like Mortgage Ezy with Back Office, Customer Service, Sales, Broker Assist, Loan Assessment, Risk Management and Collections.