Marketing Brand Communications - Section Manager

about the job

Responsible for the continuous enhancement and management of 7-Eleven and its proprietary brands such as City Cafe, Crunch Time, Slurpee, Gulp, etc., including strategic use and development of communication channels to engage the target market and increase sales.

Responsibilities:

Develop and implement brand and advertising strategy and development for proprietary brands.Drive brand development through research and monitoring of market trends and competition.Supervise, train, and manage the Brand Communications team (composed of 8 pax) to optimize performance.Ensure on-time and complete roll-out of POP and media requirements for product launches and other activations.Improve work processes to increase efficiency of implementation plans.Monitor and analyze results of promotional materials and advertising campaignsDrive market research and strategic planning to support brand development.Collaborate with cross-functional teams for the implementation of brand initiatives and promotions and various agencies to plan and execute campaigns.Develop the annual plan, budget, and yearly calendar of activities.Ensure that projects and campaigns are within budget, media spend is cost effective, and initiatives meet set targets and ROI metrics.Manage all customer facing communications such Advertising, Digital, PR, Corporate Communications, and Crisis Communications for 7-Eleven.

Requirements:

Bachelor's Degree in Marketing, Communications, or any business courseAt least 8 years experience in advertising, brand management, and/or marketing communications planning.  Experienced in managing a teamData-driven, analytical, and insightfulExcellent leadership, interpersonal, communication, and networking skillsSelf-motivated, innovative, and tenaciousOrganized, detail-oriented, and with a strong background in project management

CORPORATE HISTORYPhilippine Seven Corporation (“PSC”) was registered with the Securities and Exchange Commission (“SEC”) on November 1982.  It acquired from Southland Corporation (now Seven Eleven, Inc.) of Dallas, Texas the license to operate 7-Eleven stores in the Philippines in December 13, 1982. Operations commenced with the opening of its first store in February 29, 1984 at the corner of Kamias Road and EDSA Quezon City, Metro Manila. Considering the country’s economic condition at that time, the Company grew slowly in its first few years of existence.Be part of the Country's No. 1 friendly neighborhood store and think what a fulfilling career 7-Eleven can bring you with its ongoing expansion program. We are looking for aggressive and independent individuals to fill in the following positions: