Senior Copy/Creative Writer

*Senior Copywriter - For Digital Advertising

*Senior Creative Writer - For BTL advertising

The Senior Copy/Creative Writer is primarily tasked to develop creative concepts and ideas, contribute to the creative strategy and execution of all products, advertising, and promotion materials, translating brand strategy that drive customer engagement.

DUTIES & RESPONSIBILITIES

·   Leads the understanding of the ideas from the project brief through brainstorming and ideation.

·   Focused on delivering Project objectives through creative ideas and concepts that will address all objectives in a clear and systematic way.

·   Presents in a concise and persuasive manner the ideas and concepts during client pitches and presentations, being able to clearly articulate the reason for the message, creative strategy, and direction of the materials being.

·   Actively participate in the creative conceptualization process to come up with Insightful, purposeful, and innovative Advertising Strategies.

·   Performs extensive and intensive Market Research and be able to translate market trends to the creation of Advertising Strategy.

·   Ensures that the day-to-day deliverables and end-to-end project deliverables of the creatives team are carried out and escalate issues to the Creative Director Soft Skills Requirement

QUALIFICATIONS

·   Candidate must possess at least Bachelor's/College Degree in Advertising/Media,

Linguistics/Languages, Mass Communications or equivalent.

·   Minimum 3 years of solid experience in the advertising field, preferably Above-the-line and Digital Advertising

·  Must present a good example of creative works in the portfolio

·   Required Skill(s): Creative Writing, script Writing, copywriting, CONCEPTUALIZATION, IDEATION

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TAGLINE COMMUNICATIONS, INC. is a marketing services company engaged in the planning, organization and evaluation of short-term sales and below-the-line activities of consumer goods and services. Duly registered with the DTI in 2001, and officially organized and registered as a corporation under the Securities and Exchange Commission in December 2004, TAGLINE is managed by seasoned marketing and operations practitioners and entrepreneurs. Our service coverage includes the National Capital Region and outlying provinces, as well as key cities nationwide.