ECommerce Manager

Key Responsibilities:

Develop and lead the organization's digital marketing strategy and its digital calendar;Manage initiatives aimed at increasing traffic, driving customer engagement and conversion;Produce, develop and implement leading online sales strategies, including websites, CRM, social & eCommerce;Formulate and implement all digital marketing and media campaigns including SEO, SEM, Display, Programmatic and Social;Partner, manage and ensure accountability of internal & external stakeholders;Oversee the performance of the E-commerce team and email marketing results, set benchmarks & report on opportunities and insights weekly;Analyze and provide insights around site traffic and other key eCommerce metrics with Google Analytics, dashboards, and relevant business tools;Manage and mentor a small team to ensure various campaigns are delivered effectively, on time and on budget;

Key Skills Required:

Previous experience in a senior Digital role, most favorably in a fast-paced retail environment. eCommerce experience is a must;Excellent communication and stakeholder management skills with the ability to work in a fast-paced environment;Strong commercial focus to deliver sales results;Solid understanding of eCommerce metrics and analytics data;Experience with Google Analytics and proven ability to capture and collate data in a presentable and useful way;Experience managing a team of specialists and mentoring and developing junior team members;Ability to draw insights and make recommendations and implement changes to the online store to maximize sales, conversion rate, average order value;A positive, collaborative and solution-focused attitude.

Fuma Tobacco Retailers, Inc. is a chain of tobacco specialty shops located in premeire malls & commercial centers nationwide. We offer both local & imported premuim tobacco & a wide array of smoking accessories catering to mid - high end market.