Digital Marketing Content Manager

We are looking for Digital Content Manager who’s ready to assuming broader marketing responsibilities for a startup social enterprise. While initially responsible for creating and maintaining content to achieve our business goals, the successful candidate will be exposed to and have a hand in other facets of marketing such as product planning, pricing, distribution, communications, and promotions to further his/her marketing growth and development.

Our ideal candidate is an experienced professional with the necessary creative skills to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities

1.        Strategy

Analyze sales and customer trends and develop the appropriate content strategy based on short-term and long-term marketing targetsAssess platform activity and suggest strategies on how to best utilize each platform and what type of content to be posted based on best practices

2.        Social Media Management

Work with marketing in planning and developing site content, style and layout, scheduling and posting of content, community managementManage content distribution to online channels and social media platforms to increase web traffic

3.       Analysis

Use content management systems to analyze website traffic and users to identify best practicesCreate reports to track performance of content per channel

Qualifications

Graduate of any 4-year course in Advertising, Marketing, Business Administration, Mixed Media or Creative Digital Content3-4 years work experience as a social media manager or digital content creatorSkilled in cross client mixed-media platform, in consumer durables (ie. appliances, automotive, electronics, telecom)Appreciation for numbers and data-driven communicationsKnowledge of SEO and web traffic metricsFamiliarity with social mediaExcellent writing skills in English and Pilipino

Our purposeYuma Corporation is a wholly Filipino-owned start-up venture whose advocacy is to provide electrification in rural areas of the country. Our goal is to conserve the energy and provide sustainable development and enterprise through access to sustainable energy solutions and systems to everyone. YUMA foresees households leading progressive and sustainable lives totally off the electricity grid.Product and Service OfferingYUMA markets solar home systems and DC powered appliances manufactured that are used in m rural communities in Africa, Asia and Latin America. YUMA offers its products through affordable payment schemes made possible by PAYG technology.What does YUMA Stand for?The YUMA name was inspired by the city of Yuma, Arizona in the USA, which is blessed with having the most abundant sunlight in the world. The “Hawak mo ang Lakas” tagline is a simple statement of autonomy and control. Literally, the power is handy and accessible. Figuratively, it emancipates the customer from dependence. The icon combines a hand, filament and a geo-tag. It is the power in your hands. It means light that the hand controls. The geo-tag implies that people and places the company touches become part of a map of progress.Our MarketThere are currently 2.4M rural households that are not connected to an electric grid. Distance and location make it economically unviable to lay down electric lines to service these homes. YUMA aims to service these households and has now covered the areas of Zambales, Quezon, Palawan, Bicol, Iloilo, Osamis, Zamboanga, and Davao.