Digital Marketing Manager (Head Office - Pasay)

Candidate must possess at least Bachelor's Degree in Marketing or equivalent.At least 5-6 Year(s) of Managerial experience in Digital Marketing, Branding, Advertising, or related field.Required Skill(s): Communication, Microsoft Application, Knowledge in Advertisement, Branding, and Social Media.5-6 Yrs Experienced Employee specialized in Marketing/Business Development or equivalent is preferred.Experience in Furniture/Retail Industry is an advantagecan start ASAPAmenable to work in Head Office, Pasay City

JOB SUMMARY 

Role Purpose

Responsible for developing and executing marketing strategies to help achieve sales targets of the Company.

Key Accountabilities

1.      Marketing and Communications

·        Execute all marketing campaigns across multi-channel environment (e.g. Website. Email, Print-Ads, etc.).

·        Prepare, allocate and monitor marketing budget on monthly basis.

·        Prepare proposals and promotional materials including marketing collaterals and print copies.

·        Coordinate with staff and third-party agencies to carry out marketing activities/projects.

·        Oversee corporate communication activities, both external and internal.

·        Coordinate with Display and Operations team to properly implement marketing campaigns.

2.      Market Research and Monitoring

·        Conduct market and customer research to determine market requirements for existing/future products, current market conditions and competitor information.

·        Analyze the competitive landscape, test new approaches and adopt best-practice strategies.

3.      Project Management

·        Manage creative production of online and offline marketing strategies from the initial concept to execution.

·        Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.

·        Establish and articulate project scope, strategy and objectives to the Marketing team and BU Head.

4.      Database Management

·        Maintain marketing database which includes client and prospect information.

·        Coordinate with MCI on on-going promotional scheme for SMAC & Prestige members.

·        Perform customer service support to clients in all digital platforms.

5.      People Management

·        Work with HR team to select quality people.

·     Monitor performance of staff against KPIs and ensure fulfillment of regularization/ non-regularization of employees based on set measures and timelines.