行业：Arts / Media / Communications
职位：Advertising
部门：
人数：若干
性质：Full Time
性别：Male
婚姻：No marital status restrictions
学历：Open to all levels
经验：不限
年龄：18岁以上
待遇：₱ 50000-80000PHP/月
Company Vision:
Our mission is to transform the way the world invests. Doing so, will help to serve our purpose of improving the lives of others, and will help us to change the world by creating a more abundant society.
Your Role:
You will lead our digital marketing reporting, data management and insights and analytics with the oversight of our Performance Marketing Manager.
You will identify ways to build our brand, and acquire new clients and leads through digital marketing, looking at past data and optimization opportunities for us to implement.
You will have experience with PPC campaigns and be comfortable with processing and analyzing marketing data and provide insights on performance marketing that we can enforce in our marketing campaigns.
Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns, optimizing across all channels.
Responsibilities:
Analyse sales funnels and customer intent across all digital marketing activity from Facebook, to Google, Youtube, TikTok and more! Add all tracking and appropriate data reporting systems and methods to ensure we have accurate data on marketing performance such as UTMS etc Report on Weekly, Monthly and Ad-hoc performance of marketing with in-depth insights written and communicated for the wider team to enforce in creative production, copywriting and Ad creation Implement the correct digital tracking across all Digital Marketing so that reporting is accurate and clear across all channels in an easy way to understand Measure ROI of online and offline advertising campaigns across all digital channels Report on marketing KPIs like leads, conversion rates, website traffic and social media engagementTrack email campaign metrics (delivery, open, click-through rates), Track meta Ads, Track Youtube, Track Google Ads and advise on improvementsMonitor budget distribution and performance of paid ad campaigns and organic platforms Be on the forefront of digital marketing updates and trends, especially as it relates to data, privacy and tracking. Conduct competitive research and analyze benchmarking data and look at past performance trends Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)Work closely with sales and marketing teams to identify opportunities for new client acquisition and leadsSkills, Experience, Requirements:
Expertise in Google Analytics, meta Analytics/ Ad ManagerUnderstanding of media attribution tools such as Hyros is desirable In-depth understanding of SEM campaign strategies and SEO practicesExperience with PPC campaigns and media management Good knowledge of MS Excel and data reporting platforms Analytical abilities Knowledge of Salesforce or Pardot is a bonus!GET A GENUINE CAREER OPPORTUNITY WITH COMPETETIVE BENEFITS!
We offer:
· Permanent WFH
· Day Shift Work Schedule
· HMO coverage including 1 dependent or Mutual Fund Benefit Upon Hire
· 20 leave credits consumed at your discretion with up to 5 days commutable to cash
· Exposure to world-class and high-level foreign clients and partners
· Employee engagement activities