行业：Sales / Marketing
职位：Marketing / Business Dev
部门：
人数：若干
性质：Full Time
性别：Male
婚姻：No marital status restrictions
学历：Open to all levels
经验：不限
年龄：18岁以上
待遇：面议
Position Overview:
We are seeking an experienced Conversion Rate Optimization Specialist to join our marketing team. As a Conversion Optimization Specialist, you will be implementing optimization efforts to improve user experience, enhance conversion rates and drive engagement across our sites. You will work closely with web, campaign, and analytics teams to champion our testing capability and strategies. You will be responsible for testing opportunities, executing activities, defining KPIs, measuring results and documenting learnings.
The marketing analytics and optimization team is comprised of three main areas: business analytics, web data and conversion rate optimization. We work with business intelligence, IT, client engagement, solution areas, partners, CRM and email automation teams to realize data-driven opportunities for our marketing efforts.
What you’ll do at Insight
Helps plan, scope, schedule, and implement testing activities for projects of varying size and complexity including test iterations.Identify test opportunities, develop strategy, and lead testing.Work on identification of key business questions, develop hypotheses, plan test strategy comprised of A/B, MVT, XT, and automated personalization activities.Analyze test data and provide recommendations for conversion rate improvements.What you’ll need to join Insight
College GraduateWilling to work on Night Shift Schedule1- 2 years relevant experience as marketing analystKnowledge of Adobe Target, Google Optimize or similar experimentation platforms Experience using web analytics tools such as Adobe Analytics or Google Analytics a plusConversion Rate Optimization, A/B testing