EMAIL MARKETING MANAGER
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WHAT IS AN EMAIL MARKETING MANAGER?
Our awesome client, a leading merchandising company based in US is looking for an Email Marketing Manager to be part of their team.
The Email Marketing Manager will be responsible for building, sending, and monitoring emails for BDA and on behalf of the ecommerce properties for its client, with a focus on quality and results. The ideal candidate will have a successful history of working on high-volume email marketing with a foundation in optimization and analytics. The candidate should be knowledgeable in best practices for email marketing, can articulate results and come with suggestions to make improvements. The ideal applicant will be able to navigate and succeed in a challenging, dynamic, and fast-paced business environment. The ability to move quickly and accurately while following a specified process is required.
We are looking for a responsible, team oriented, organized individual to drive engagement and ecommerce sale with a best-in-class email experience across several enterprise properties. This position requires a skilled marketer with experience in designing and optimizing complex email campaigns. You must have strong communications skills and the ability to handle many concurrent projects while adapting quickly to rapidly changing priorities. The ideal candidate will have a passion for data and a drive to help us reach our goal of one-to-one marketing communication and developing actionable consumer insight.
WHAT WILL BE YOUR MAIN RESPONSIBILITIES?
Manage, design, and execute internal and client email marketing campaignsProofread emails for clarity, grammar, and spellingUpgrade email templates using graphics, personalization, and advanced featuresEnsure mobile-friendly email templatesCreate email databases for lead generationTrack and monitor performance for all email marketing activities, incorporating learnings to optimize successReport on sales revenue generated from email marketing effortsProvide direct feedback on analytics on email campaigns with the goal to improve results in response and revenueWork collaboratively with internal creative and technical teams to design, develop, and execute email campaignsFoster strong working relationships with internal and external partners to ensure client satisfactionEnsure emails follow industry policies and best practicesWHAT ARE WE LOOKING FOR?
Thorough understanding of email marketing best practices, trends, and tactics3+ years of experience in email marketingExperience in Klaviyo and Salesforce Pardot preferredExperience using and reporting Web Analytics for websites and email marketing programsHands-on experience using standard Web Technology (HTML, CSS)Proficiency in marketing automation technologyKnowledge of SEO/SEM and Google AnalyticsFamiliarity with analytical and database toolsExcellent written communication and copywriting skillsStrong project management skillsAn ability to work under tight deadlines and manage multiple projects simultaneouslyJob Skills & Traits
Ability to communicate clearlyAssertive, articulate and agile work styleAbility to work as part of a global teamDemonstrative teamwork and collaboration in a professional settingExcellent time-management and organizational skillsStrong attention to detailSelf-motivated, creative and results drivenStrong logical and analytical skills