行业：Sales / Marketing
职位：Marketing / Business Dev
部门：
人数：若干
性质：Full Time
性别：Male
婚姻：No marital status restrictions
学历： College Diploma
经验：不限
年龄：18岁以上
待遇：面议
Job Summary:
Brand Manager (Food Supplement) will lead in driving the growth of his/her assigned brand or category. The manager is responsible for generating business-building insights, formulating strategies and implementation of integrated communication campaigns while ensuring business profitability.
The manager will be working closely with cross-functional teams (including Sales, Finance, Trade Marketing, Supply Chain, Product Development, Advertising, and operations) to ensure excellent execution of plans, review and monitoring of targets and identifying data-driven issues, opportunities to develop short to long term growth strategies and plans.
You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your leadership. You will need to derive insights from the data, which will enable brand leaders as they set the direction for brand growth.
Detailed Duties and Responsibilities:
Product/Brand Management:
Develops business and marketing plans for assigned product, brand or segment thereof, including in-store/sales promotions, activation programs, digital marketing initiatives and pricing and other implementation strategies.Actively participates in the search for new product opportunities and in the development of new product/SKU launches within the set-time scales and budgets.Participates in the development and implementation of communications materials involving assigned brand.Coordinate with Product Development to qualify the product and package through various tests.Craft promotion/pricing strategy and customer/distributor trade terms with the trade teamParticipates in the evaluation of promotions, activation and PR/advertising associated with assigned brands or product; assesses success against approved plans.Consumer Insighting:
Develops brand and business-building insights founded on a holistic understanding of consumers across channels and categories to be used in combination with shopper and customer insightsUses research and other sources of information to synthesize and create insights that anticipate and react to consumer behaviorsFinancial Management
Develops and monitors A&P requirements for the brand assigned, assuring adherence to the approved budgetsAnalyses financial reports and use them in decision-making when developing and evaluating marketing activities for the category; recommends cross-functional initiatives/projectsProject Management
Effectively and efficiently directs cross-functional project teams using PPM process, methodsJob Qualifications & Skills Requirements:
A college degree (Bachelor’s or Master’s is fine, preferably with some business focus)
At least 3 years’ experience in the Pharmaceutical industry specially within the Food Supplement or Consumer Health service line is highly preferred
At least 1-2 years’ experience leading multi-functional teams and marketing strategies across countries will be an advantage
Excellent forward-thinking, strategic and courageous leadership skills
Strengths with strategic and analytical thinking
An ability to drive innovation and brand growth
Strong ability to communicate and team capabilities
Possess strong market knowledge of Philippines as the role requires local consumer understanding to develop brand equity and marketing strategies for Philippines Market