行业：Sales / Marketing
职位：Digital Marketing
部门：
人数：若干
性质：Full Time
性别：Male
婚姻：No marital status restrictions
学历： College Diploma
经验：不限
年龄：18岁以上
待遇：面议
Job Summary:
Oversee all aspects of managing the MIMS Specialty Portal in MIMS digital platform. The role is responsible for leading the content creation, curation, and quality assurance of the site, with particular emphasis on maintaining the cohesiveness of the digital content while maximizing its SEO and user engagement potential. It involves coordinating and liaising with internal and external partners for digital publications, and supervising a team of medical editors and writers.
Job Responsibilities:
Content Development – overseeing the creation and update of digital content including but not limited to Disease Management Charts, disease articles, and sponsored and non-sponsored articles. Related tasks include identifying SEO and user engagement improvement opportunities, directing addition, modification and improvements to existing content, optimizing keyword search which will be the basis of the articles, development and maintenance of guidelines for article development and writing, and monitoring the overall quality of all digital materials within the Specialty Portal.Training – conducts training of medical writers and editors on digital writing with an SEO-heavy directionPortal maintenance – validates work output of medical writing teams, and ensures they adhere to SOP/guidelines. Also has final sign out of materials uploaded onto Specialty Portal.Special Projects – Manage special projects related to Specialty Portal revamp projectCoordination - Coordinating with regional business teams, MPF software development team, and external editorial consultants.Client Management – Provide consultation to the business team on sponsorship opportunities based on current traffic and engagement performance, handling customized requirements from the business team; works to resolve any issue or incident reportedRequirements:
Strong experience in digital content development, and particular emphasis on SEO, of at least 4 yearsBackground in the medical field or Allied Health, or knowledge of pharmacology / pharmacotherapeutics is preferred but not required.Relevant college degree.Demonstrates strong knowledge or mastery of established work flows or processes.Demonstrates strong leadership skills.Has strong research skills.Has a keen eye for details.Proficient in spoken and written English.Knowledgeable in MS Word, Excel, Outlook.Organized, self-managed.Able to work well with others.