Copywriter

The Copywriter is responsible for creating and editing clear and compelling copy across all marketing channels such as ads, social media posts, website copy, and blogs, among other things. S/he will collaborate with the Art Director and Project Managers (Marketing, Customer Experience, etc.) in developing ideas and creative strategies for various media.

Objectives

Thrive in a fast-paced, collaborative environmentContinually raise the bar on creativity, writing fresh copy that drives action and connects with the brand's audienceComfortably vary voice, style, and other characteristics demanded by the industry, brand, or target audience at handMaintain up-to-date knowledge of communication and industry trendsStay updated on appropriate style guidelines and brand voice for consistency in messaging

What You'll Do:

Interpret creative briefs to develop and produce creative strategies through the execution of assigned projects and campaigns.Research and understand the brand’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and virtual meetingsWrite original copy and edit content for a range of corporate marketing (social media, digital content, etc.) and communications materialsCollaborate with a team of project managers and creative team members from concept development to delivery of final product.Present copy concepts and final deliverables to internal teams and participate in internal presentations and meetingsRevise copy based on internal and external feedback/direction

Must-Haves:

Bachelor’s Degree in Journalism, Broadcasting, Communication Arts, Advertising, and other communication-related courses.Able to present ideas and concepts to Creative Director and other Project Managers.Stay updated with news, current events, and social media trends.Has great command of written and spoken English & Filipino.Willing to be trained in marketing and creative strategy and principles.Has wit, humor, and desire for fresh, exciting ideas.Can work under pressure and meet deadlines.Can collaborate with a team on different projects with minimal supervision.1-2 years of Copywriting Experience in an Advertising Agency or related industries.Willing to work on a hybrid setup.

COMPANY PROFILE: Market Innovation Internationale Inc. started in 2020, amid the start of the worldwide Covid pandemic as a technology company that aims to provide business solutions to small entrepreneurial companies in the Philippines, by highlighting the local Filipino tech talents who will drive innovation and growth.THE STORY BEHIND MI3: One of the co-founders of the company, a very technology-driven person himself, had always believed in the Filipino tech spirit, believing that the local tech talent is at par, if not better, than their international counterparts, but that they just lacked the proper platform and forum to shine.OUR PRODUCT: The first project that Mi3 embarked on was the RiderKo app, an on-demand delivery and logistics application platform that aims to connect professional motorcycle drivers to customers who have needs for parcel and package deliveries, food and essential items logistics needs, and eventually for minor home and office repair needs via a coming-soon vertical