Public Relations Officer (MARKETING)

The PR Officer is responsible for executing the brand’s strategy and implementing digital marketing campaigns for the different categories. The PR Officer oversees the activities and leads the development of PR plans.

Responsibilities:

Planning and carrying out PR campaigns and strategieslead in developing engagement-building executions on digital community Managementmanage the brand’s relationship with its social media community through timely and on-brand engagementsPlanning and carrying out PR campaigns and strategies to increase traffic and conversions to company websites and social media pagesEstablish good media relationships through regular media relations initiatives (virtual or on-ground)Conceptualizing, developing, editing, and executing the communications plans for all print and online campaigns.Brand PartnershipStrategize on Corporate content and presentations

Qualifications:

Graduate of Bachelor's degree in Communications, Marketing, or any related course (Advertising, Public Relations, etc.,)With at least 1 year of experience in Corporate Communications or Digital Marketing and the like.With experience in media relations, copywriting, events managementHas a strong leadership mindset and is able to work with minimal supervision independentlyExcellent written and verbal communication skills.Can work independently

Emerald Leaf Franchising Corporation is dedicated to the success of its franchise network. Therefore, each franchisee can expect consistent support from the head office. As part of its continuing support, each of the services included in our offer has been carefully developed to assist in all aspects of operating the Brand of Moonleaf Tea shop. Moonleaf Tea Shop, an Asian tea brand, is one of the leading and fastest expanding milk tea brands in the Philippines, with over 80 branches placed in key locations nationwide. All tea shops are operated by Emerald Leaf Franchising Corporation or by its franchisees bound by franchise agreements. Moonleaf operations are strenuously designed to provide consistent and quality service in every branch. Our stringent management system and dynamic team of market analysts, concept designers, and idea generators guarantee that our business flourishes.