Social Media / Digital Marketing Officer

As a Digital Marketing Officer, you will be in charge of the following responsibilities:

Digital Marketing

Work with Loyalty Marketing Manager, and online Sales and Channel Manager in overseeing the social media strategy for the brand.Develop and manage digital marketing campaigns.Assist in the implementation of Search Engine Optimization, Search Engine Marketing, and other digital advertising.Manage online brand and product campaigns to raise brand awareness.Have responsibility for planning and budgetary control of all digital marketing campaigns.Spot trends and opportunities for online marketing titles and programs.Monitor Social Networking sites and blogs of the company as well as various online channels where the company may be included.Coordinate and execute digital advertising and promotions that support and are consistent with company-wide marketing and brand goals and objectives.document and assist in training internal marketers on digital marketing campaign methodologies.Be up-to-date on new technologies in consumer marketing and digital reading, and share information with others.Support members of the campaign innovation team in setting up, drafting creative, and executing online marketing campaigns.Align with "Loyalty Marketing" and "online Sales and Channel Managers" on the sales performance of all major revenue-generating initiatives to support digital communication requirements.Monitor SEO programs and the company’s website ranking on web searches with the goal of being within the top half of the first page of search results.

Digital Asset Management

Work with the Channel and Loyalty Marketing Managers in identifying and recommending strategies to drive online traffic to the company website and app, including tracking conversion rates and making improvements to the website and app.evaluate customer research, market conditions, and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing.

Qualifications:

To apply for the role, here are the requirements:

At least 2 years experience in strong Digital Marketing/Social Media Marketing background with at least 1 year in a similar capacity. At least 1-year of extensive experience in the food service industry is preferred.Graduate of Sales, Marketing, Psychology, Communications or any 4-year Business Course. Postgraduate studies are an advantage.Adept in the use of Microsoft Office Word, PowerPoint, and Excel. Must also be familiar with Photoshop, Google Analytics, Facebook, Instagram, YouTube, Twitter, and linkedIn, with innate copywriting skills.

Please click apply and we will let you know the next steps should you be fit for the role.

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The Shakey’s Pizza brand and concept was brought into the Philippines by San Miguel Corporation via its subsidiary company International Family Foods Services, Inc. (IFFSI).   IFFSI, who owned the franchise right for the country, began the task of growing the brand and awarded the first franchise right to a company called Golden Pizza, Inc. (GPI) owned and headed by Mr. Leopoldo L. Prieto, Sr.  On March 15,1975, GPI opened the very first Shakey’s store in the Philippines in Makati Avenue; Ayala Center.This first ever Shakey’s branch with its great tasting & crisp pizzas, unique chicken and mojos tandem, flowing cold draft beer, cheerful service, and fun atmosphere, became an instant hit in Manila.  This first store paved the way for many more very successful branches that eventually made Shakey’s to be known as the Home of the Original Thin Crust Pizza and The World’s Greatest Pizza and has become a household name that it is today.Over the years, Shakey’s was not spared from economic set – backs and societal change but we have proven that we’re a force to be reckoned with since our rise to success in 2003. We’ve continued to be at the forefront of the business by building one store after the other in key cities nationwide, increasing in sales, profit and eventually breaking industry records  by being the first food chain to achieve Double-Digit growth in 14 years consecutive years. This victory is a true testament to the strength of the Shakey’s spirit, and to the passion and dedication in keeping our guests continuously WOWed through the years.In 2016, Century Pacific Group Inc and GIC Private Ltd., the sovereign wealth fund of Singapore has acquired majority of the pizza business under the holding firm Shakey’s Pizza Asia Ventures Inc. (SPAVI) Mr. Christopher T. Po as Chairman.