Sr. SEO Specialist (Cebu)

RESPONSIBILITIES:

• Owning, building, and managing SEO roadmap/programs to increase organic traffic to our web properties

• Accountable for performance reporting, health monitoring and KPIs with deep analysis for improvements and amplification.

• Work closely with cross function teams like field marketing, content, sales to execute integrated marketing strategies to help improve lead generations, demand, brand, conversion and cost per acquisition.

• Provide expertise and implementation guidance for technical SEO like Core Web Vitals, Micro-formats and more

• Collaborate with content team to delivery impactful organic content strategies to help improve brand awareness, reach, intent journeys, sales pipelines and building better rankings on search engines.

• Applying growth hacking mentality by developing and tracking experiments to optimize for traffic and conversion.

• Perform ongoing Keyword research, on-page seo audit, discover new opportunities to expand keyword universe and update older content to stay up to date.

• Analysis of traffic patterns and identification of potential challenges or opportunities

QUALIFICATIONS:

• Degree in Marketing or related field

• At least 5-7 years of experience in marketing and sales

• Hands-on experience with search engine optimization, including keyword research, on-page optimization, link-building and basic technical aspects of search

• Understanding of SEO, regularly using tools such as SEMRush, Screaming Frog, Google Search Console, and staying current on latest changes in search engine algorithms

• Excellent understanding of users’ buying behavior as it pertains to the web. • Proven experience delivering organic traffic growth for digital media properties

• Excellent verbal and written communication

• Strong experience with Google Analytics or similar tracking tool

• Strong analytical, interpersonal, and communication skills

• Excellent ability to collaborate cross functionally