CUSTOMER ACQUISITION AND RETENTION SPECIALIST

Find and test new marketing channels for user acquisition as part of a growth strategy focusing on user conversion who repeatedly transact on MPT DriveHub across different services. To work closely with the Mobility marketing team to identify, define, and execute effective strategies across various marketing channels for user retention and engagement activities for both digital and non-digital. Also responsible for managing the budget and ensuring that marketing strategies for acquisition and retention yield a satisfactory return on investment.

QUALIFICATIONS:

Candidate must possess at least a Bachelor's/College Degree, Business Studies/Administration/Management, Marketing, Commerce, or equivalent.At least three years of relevant professional experience in digital marketing.Candidate must have experience in user growth hacking strategies for a digital marketplace/platform.Knowledgeable of several SEM tools such as MOZ, SEM Rush, Google Webmaster, and Google Trends.Knowledgeable of mobile intelligence applications such as App Annie, Roambi Analytics, and Amazon QuickSight.Experience with A/B testing of digital marketing campaigns.Excellent and effective report-writing and communication skills.

MPT Mobility’s mission is to provide efficient, effective, and modern mobility solutions. Its vision is to be the recognized leader in providing smart and sustainable mobility services in the ASEAN region.MPT Mobility is a wholly–owned subsidiary of Metro Pacific Tollways Corporation (MPTC) intended to improve the overall Pinoy traveling experience through its products and services. MPT Mobility is MPTC’s non-toll related business arm that is expected to significantly contribute to the fulfillment of MPTC’s commitment to nation building and service to the Filipino motorist.MPT Mobility is steered by a strong and solid team whose members are experts in their respective fields. Its management team is composed of driven and engaged people who have vast experience, tremendous creative insight, and an insatiable appetite to move the company to innovative new levels of discovery driven by digital technology.