Sr. Paid Digital Marketing Specialist (Cebu)

Responsibilities:

• Plan, manage, optimize and execute global paid search and paid

social campaigns and programs to drive right messaging to the right audiences

on the right platform to maximize conversions while minimizing cost per

acquisition

• Strategize and execute integrated paid media campaigns that

use multiple channels including but not limited to Google, Bing, linkedIn,

Facebook, Quora, Redditt, display, programmatic and more to drive conversions

across all phases of the customer journey

• Working closely across functions to deliver impactful

campaigns to increase product awareness, lead generation, driving sales

pipelines, and ultimately the ARR.

• Data driven decision making to optimize and execute paid

campaigns to drive quality leads in turn helping improve sales velocity

• Collaborate with Global Field Marketing and Sales team to

strategize, architect, deploy and track digital campaigns that drive

performance

• Collaborate with Organic and content team to implement

omni-channel strategies

• Develop A/B Testing plans for end-to-end Paid media campaigns

by applying growth hacking mentality to improve customer engagement

• Support executing content promotions and distribution with

digital channels

• Experimenting with new or existing digital channels and trying

out new tactics that contribute to a strong ROI

Qualifications:

• BA/BS Degree

• At least 5-7 years of experience in Paid Media with hands on

experience

• Must be able to use paid media tools such as SEMrush, Spyfu,

ScreamingFrog, HotJar, Ahrefs and more.

• Proven track record of driving ROAS through data driven

complex campaign setups

• Excellent understanding of users’ buying behavior as it

pertains to the web • Strong experience with Google Analytics or similar

tracking tool

• Strong analytical, interpersonal, and communication skills

• Excellent ability to collaborate cross functionally

• Strong ability to prioritize work and projects based on short

and long-term needs

• Exceptional verbal & written communication skills,

especially, the ability to think on your feet