DIGITAL MARKETING SERVICES MANAGER

A career in one of the country’s top fashion and lifestyle destinations awaits you!

A DIGITAL MARKETING MANAGER is responsible for:

Develop marketing strategies and tactics to achieve business goals, such as brand awareness, customer acquisition, conversion to sales, and customer retentionDeploy successful marketing campaigns — ideation, execution, monitoring, and optimizationExperiment with various organic and paid channels, such as but not limited to social media, search, display, email, SMS, and in-app messagingCollaborate with merchants (business units) in developing and implementing campaigns to acquire customers and increase salesHire, train, and manage digital marketing talents, such as but not limited to performance marketing, search, content production, and social media managementAct as brand guardian, ensuring that all campaigns and content in all GoR assets are consistent with brand voice and disciplineLead in the evaluation and selection of agencies, as the need arises

Robinsons Department Store is one of the premier shopping destinations in the country today. Whether you need it or you just got to have it, Robinsons Department Store offers an exceptional selection of merchandise from top international and local brands. From the trendiest fashion pieces, the most coveted lifestyle products, the latest items for the home, to playthings and necessities for the little ones, Robinsons Department Store provides an experience that goes beyond ordinary shopping.Committed to make shopping a pleasurable experience rather than a task, Robinsons Department Store professionalized its customer service counters with what is now called Robinsons Business Center. Now, shoppers can complete errands and settle dues for basic utilities, purchase show and concert tickets, complete forex transactions, buy Robinsons gift certificates, phone and internet loads, and even book Cebu Pacific flights in just one stop.