ECOMMERCE DIGITAL MARKETING

With the goal of further growing and improving our eCommerce operations, s/he would be assisting with tasks like the following: Conducting regular Livestreams (including regular script writing and set up/monitoring)Will help handle mini and mega campaigns on our eCommerce and digital platformsWill initiate activities to help reach team’s Marketing and Sales KPIs/TargetsWill help in site management and implementation of marketing efforts such as Sponsored Search, Ads, and Platform content Live streaming sessions – frequency, number of views and sales conversionPromos and Campaigns - creation and implementation and its corresponding ROI; Site management – marketplace ads performance and management, number of followers in the official stores; product information completeness and accuracy; product ratings and reviews at LG.com/ph and partner online shops; Area of Responsibility Key Activities/Elements 1. Site ManagementHelps build the number of followers of the storeAssists in accuracy, completeness and timeliness of web contents (products, pricing, ads, activities, etc.)Helps with product ratings and reviews online (LG and partners’ sites)Coordinates with Distributor, HQ, PMs, and Corporate Marketing for NPIs and other updatesAssist in monitoring competitors’ stores, PH online market scene and does regular reports as neededMonitors and mounts in-platform ads and marketing efforts2. Promos and CampaignsCollaborates in conceptualization and implementation of new executions for promos/campaigns in coordination with PMs and Corporate Marketing;Extends support to Corporate Marketing3. Live Streaming SessionsConducts video streaming on a regular basis together with online Promoter, helps write scripts, and set up (product feature, promo discussions, product hacks, DIYs, Q&As and live support)