Responsibilities:
• Plan, manage, optimize and execute global paid search and paid
social campaigns and programs to drive right messaging to the right audiences
on the right platform to maximize conversions while minimizing cost per
acquisition
• Strategize and execute integrated paid media campaigns that
use multiple channels including but not limited to Google, Bing, linkedIn,
Facebook, Quora, Redditt, display, programmatic and more to drive conversions
across all phases of the customer journey
• Working closely across functions to deliver impactful
campaigns to increase product awareness, lead generation, driving sales
pipelines, and ultimately the ARR.
• Data driven decision making to optimize and execute paid
campaigns to drive quality leads in turn helping improve sales velocity
• Collaborate with Global Field Marketing and Sales team to
strategize, architect, deploy and track digital campaigns that drive
performance
• Collaborate with Organic and content team to implement
omni-channel strategies
• Develop A/B Testing plans for end-to-end Paid media campaigns
by applying growth hacking mentality to improve customer engagement
• Support executing content promotions and distribution with
digital channels
• Experimenting with new or existing digital channels and trying
out new tactics that contribute to a strong ROI
Qualifications:
• BA/BS Degree
• At least 5-7 years of experience in Paid Media with hands on
experience
• Must be able to use paid media tools such as SEMrush, Spyfu,
ScreamingFrog, HotJar, Ahrefs and more.
• Proven track record of driving ROAS through data driven
complex campaign setups
• Excellent understanding of users’ buying behavior as it
pertains to the web • Strong experience with Google Analytics or similar
tracking tool
• Strong analytical, interpersonal, and communication skills
• Excellent ability to collaborate cross functionally
• Strong ability to prioritize work and projects based on short
and long-term needs
• Exceptional verbal & written communication skills,
especially, the ability to think on your feet