Brand & Digital Marketing Director

As a Brand & Digital Marketing Director, you will report to the Head of Marketing and be expected to:

Work with the Head of Marketing in defining brand vision, strategy, positioning, marketing and digital communications in support of the introduction of a new category within the alternative tobacco industry. You will need to translate these strategies into local action plans and manage the implementation within the Philippine market.Manage local portfolio and lead /develop product/line extension launches in coordination with cross-functional teams.Responsible for the development of brand communication plan and other promotional activities to support all local initiatives.Drive all digital program campaigns, e-commerce and CRM activities to support all brands.Liaise with the principal’s International Business Unit in all product and marketing initiatives, including ensuring all branding, content and storytelling are in line with the global brand guidelines across all touch points.Work closely with Corporate Affairs and Legal team in ensuring all activities are fully compliant with local regulations.Determine and maintain budgets and proper metrics for tracking KPIs for all planned and implemented programs.Work with Head of Marketing in establishing processes and procedures are in place to support all marketing operations, including development of Customer Care center to support all brand/s and brand related programs.

The successful candidate needs to be:

Consumer focused, with strong analytical skills that form the basis of your decision makingAgile, both reactive and proactive, you work efficiently and flexibly to deliver results.A self-starter and can adapt and work in a start-up environment.Proven managerial experience in a fast-paced environment

Who are we looking for?

A graduate with a highly preferred degree in Business, Marketing, Advertising, Communications or equivalentHas at least minimum 8 years’ work experience in FMCG (Consumer Goods companies), tobacco/alternative tobacco experience preferred.Understanding of integrated marketing communications planning, brand strategy and positioning.Analytical, proactive, creative and agile personalityStrong cross functional project management skills including solid experience in 3rd party management of agencies

Universal Leaf Philippines, Inc. is a company with an all-out commitment to service excellence and product quality. It expects all of its employees to make the same commitment. Excellence, in general ,means a state of being outstanding, superior, or high class. But excellence in Universal Leaf Philippines, Inc. is more specific. It is defined as the habit of attaining higher levels of customer satisfaction, corporate profitability and employee satisfaction in productivity and product quality.Universal Leaf Philippines, Inc.,an affiliate of Universal Corporation based in Richmond Virginia,  is a multinational corporation engaged in growing, processing and marketing of tobacco. Its operation focuses in Regions I & II of the Philippines with branches in Pasig, Ilocos Sur, Isabela, and La Union as its head office and home of its manufacturing plant. ULPI leads the Philippine tobacco industry in growing and developing flue-cured, dark-air-cured, and burley types of tobacco, providing its local and foreign customers products of global standards and quality.Being the largest employer in the Region, ULPI provides employment to 2,000 - 5,000 families. Its workforce is led by both local and foreign professionals adept in business and people management. As member of the Universal family, ULPI lives its commitment in operating its business with honesty, fairness, and integrity.