Consumer Engagement Field Manager

The Consumer Engagement Field Manager is responsible to lead the development, finalization, and execution of engagement strategies and action plans for implementation in the assigned region, critically evaluating the presence of the desired adult (21+) nicotine user audience, the mix of engagement activities, and the network of POS partners to deliver against portfolio objectives within the allocated marketing expense. 

As Consumer Engagement Field Manager, you will report to The Consumer Engagement Director and be expected to:

Analyze network of partner POS to ensure alignment with company strategies and action plans whilst ensuring compliance with the law and local regulations. Analyze portfolio performance, identify current and emerging trends, and formulate suitable strategies to encourage trial and adoption among the desired adult (21+) nicotine user audience. Assess impact of branded P/TPOSMs and ensure alignment with agreed visibility objectives whilst ensuring compliance with the law and local regulations. Analyze activation performance across Non-Traditional/Novel Trade POS, identify current and emerging trends, and develop strategies and action plans to optimize activation resources whilst ensuring compliance with the law and local regulations. Collaborate with internal (Activation, Brand, Sales) and external (POS, Agencies) groups to meet regional distribution, merchandising, and activation objectives and targets. Achieve regional coverage, visibility, and activation targets. Offer feedback and insights to contribute in the development of adult (21+) nicotine user engagement initiatives and POS programs. Develop direct and second-level reports across relevant company dimensions 

The successful candidate needs to be:

A people person with excellent interpersonal and communication skills, able to foster positive working relationship with contacts, able to motivate, influence and sell their ideas to others 

Who are we looking for?

University degree holder, with a highly preferred degree in Business, Marketing, Advertising, Communications or equivalentHas at least 3-5 years work experience preferably in FMCG companies Must know how to drive and have a valid driving license Tech- savvy

Universal Leaf Philippines, Inc. is a company with an all-out commitment to service excellence and product quality. It expects all of its employees to make the same commitment. Excellence, in general ,means a state of being outstanding, superior, or high class. But excellence in Universal Leaf Philippines, Inc. is more specific. It is defined as the habit of attaining higher levels of customer satisfaction, corporate profitability and employee satisfaction in productivity and product quality.Universal Leaf Philippines, Inc.,an affiliate of Universal Corporation based in Richmond Virginia,  is a multinational corporation engaged in growing, processing and marketing of tobacco. Its operation focuses in Regions I & II of the Philippines with branches in Pasig, Ilocos Sur, Isabela, and La Union as its head office and home of its manufacturing plant. ULPI leads the Philippine tobacco industry in growing and developing flue-cured, dark-air-cured, and burley types of tobacco, providing its local and foreign customers products of global standards and quality.Being the largest employer in the Region, ULPI provides employment to 2,000 - 5,000 families. Its workforce is led by both local and foreign professionals adept in business and people management. As member of the Universal family, ULPI lives its commitment in operating its business with honesty, fairness, and integrity.