SPECIFIC DUTIES AND RESPONSIBILITIES:
Responsible in ensuring brand growth through:
1. Brand Positioning and Image
2. Creation and Execution of Promotions and Campaigns
a. Trade Marketing Activities
b. National Consumer Promotions
c. Brand Campaigns (ATL)
3. Ensure pricing model strategy
4. Monitor supply of stocks - incoming shipments, inventory and sell out
Ensure product distribution and visibility by driving the following:
5. Correct distribution and placement of products
6. Spotting oppurtunity for product distribution/placements
7. Creation of Planograms and monitoring implementation
8. Direction and monitoring Promotion Execution
Responsible and act as a link between Principals and BEI:
9. Coordination of direction and plans
10. Contract Review and Agreements
11. Management of Brand Expenses
Accountable in doing all assigned Brands Health check through:
12. Regular Business Reviews
13. Data Analysis
14. Promo Execution evaluation
15. Brand Expense Budgeting and Monitoring
16. Brand Expense Claims
Who we areEstablished in the year 1988 as an import, distribution, and marketing company. Braving its way through highly competitive arena, BEI has successfully led its product lines to market leadership in their respective market segments. Our vision is to be one of the leading distributors and marketers of world renowned quality consumer food products.Benby is the leading full service distribution company that has extensive and reliable experience and reputable expertise in brand and market development. It is home of leading international food brands like Frito Lay Snacks, Quaker Oats, M&M’s, Snickers, Pedigree, Ferrero, Nutella, Tic Tac, Loacker, Reynolds, Swiss Miss, and Dole among others.What we UpholdBenby is guided by its core values: Teamwork, Accountability and Honesty. Its employees enjoy a family-oriented work philosophy that promotes an atmosphere of trust, respect, continuous learning and empowerment. People are its greatest asset, and its work mantra is Hard Work and Fun! Cares about its community and is very active in greening the environment and uplifting the lives of its employees and fellow Filipinos by its advocacy on education. Our GoalThe Vision, we are the world-class distributor and marketer of diverse consumer goods. Our commitment, passion for excellence and highly-reliable services make us efficient, cost-effective and profitable. We are the preferred business partner in the retail industry.Our family of highly motivated employees exemplifies dedication and balances hard work with fun; making us the employer of choice. We have a culture that values teamwork, integrity, accountability and social responsibility. We inspire and empower our employees to grow and realize their full potential.We enrich lives by bringing quality consumer products to every Filipino home.The Mission, to inspire and connect with our employees, business partners and consumers, To strengthen humanspirit and make work Purposefuland fun. To constantly strive to be the best that we can be.
