Marketing Campaign Manager

The Marketing Campaign Manager oversees leading the implementation of all Brand PR activations in support of major product launches as well as championing Jollibee brand love communications to help drive brand love. He/she will play an integral role in Digital PR, specifically in Influencer Marketing, developing engaging content for total brand in Jollibee's owned assets and forging strategic collaborations with other global brands.

Product PR and Masterbrand Thematic Communications

Lead a team in providing Brand PR support to amplify major campaigns across key communication touchpoints, including the staging of media events and consumer activations (as may be recommended for major campaigns) in coordination with PR and activation agencies.Directly handle the master brand campaigns slated for launch during special occasions from campaign brief development, budget setting and management, review of online materials produced by creative agency, coordination of uploading and placement schedule, up to campaign evaluation.Ensure achievement of target engagement rate for made-for-digital Brand Love materials via strategic online media placements and utilization of key influencers in coordination with media agency, digital agency, and digital marketing manager.

Influencer Marketing

Champion the crafting and finalization of Jollibee's Influencer Marketing Strategy.Identify personalities who may be tapped as KOLs for a short-term engagement or contracted to be part of the Jollibee KOL pool.Help grow and maintain a relationship with online influencers (bloggers, online media) for and on behalf of the company.Help in mitigating social media crisis by recommending an appropriate course of action/response and tapping online media networks/contacts.

Strategic Brand Collaborations

Actively seek and pursue tie-ups with local and international world-class brands to further strengthen brand equity and overall corporate image. This will involve working with internal teams (i.e., Legal, Purchasing) to finalize and seal a partnership agreement.Maximize publicity and create online buzz for these tie-ups by working with PR and activations agencies in launching exciting on-ground events that will have high talk value.evaluate the effectiveness of the campaign based on target metrics; and come up with recommendations.

online Media Relations and Networking

Establish and maintain online media and blogger contacts for and on behalf of the company.Engage online media contacts to support major brand campaigns and/or advocacies.

JOB QUALIFICATIONS

Graduate of communication/journalism, public relations or integrated marketing communication.At least 5 years experience in a related field of discipline in a first-level officer or middle manager capacity.In-depth knowledge, appreciation and understanding of the dynamics of media activations, and digital media to ensure high engagement.Willing to be assigned in Ortigas, Pasig City.

About the Jollibee GroupJollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, and India.Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24.Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. Recently, the Jollibee Group announced that it will acquire 51% ownership of Milksha, a popular Taiwanese bubble tea brand.Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.Jollibee Foods Corporation has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.To learn more about the Jollibee Group, please visit www.jollibeegroup.com