Product Marketing Manager

Major Functions

Create and execute brand strategies for Cignal products and servicesConceptualization and development of consumer programsDevelopment of above-the-line and below-the-line communication efforts to drive brand awareness and brand equity and help in the achievement of the desired business resultsAble to analyze market trends, market needs and target market's spending habitsAnalysis of industry and competitive data and know how they will impact marketing programs to effectively compete in the marketplaceAssessment of appropriate program budgets and financial returns while ensuring cost effectivenessBusiness performance/results metrics and monitoring and how it impacts the postpaid and prepaid businessDevelop and manage budgets and actual expenses made for postpaid and prepaid brand initiativesLiaise with various partners for convergence and/or synergy efforts.

 Position Qualifications:

Candidate must possess at least a Bachelor's/College Degree , Business Studies/Administration/Management, Marketing or equivalent.With 8-10 years experience specializing in Marketing/Business Development or equivalent.Must have at least 2-3 years of working experience in Broadcast TV, Telecoms, Media or other service oriented industry.Must have at least 3 years of experience in product development and product marketing.Applicants must be willing to work in Mandaluyong City.Full-Time position(s) available.

Launched in 2009, Cignal is the Philippines’ premier DTH satellite provider using Broadcast Satellite Technology. We broadcast premium TV content to both households and establishments nationwide.Cignal transmits 89 SD and 32 HD channels, including free-to-air and a varied mix of 12 audio channels. We also offer on-demand viewing via Pay-Per-View subscription offers, as well as online streaming via our Front Seat website and app.As of today, Cignal TV has gained over  4,000,000 subscribers, making it the most subscribed Pay-TV provider in the Philippines!Cignal, a game changer in Philippine media industry, is owned and operated by Cignal TV Inc., a subsidiary of MediaQuest Holdings. MediaQuest Holdings is the media arm of the PLDT Group of Companies.