Regional SEO Specialist (Hybrid Working)

The Role

The core function of a SEO content specialist is to understand the business goals and users’ journey & needs (B2C & B2B), develop and execute a content strategy that drives brand, thought leadership and conversions. Collaborating across a range of markets in Asia to deliver relevant content that brings the business and users together.

Key responsibilities will include:

Understand process of capturing insights of consumer demands from particular consumer segments (for both candidate and hirer)Develop SEO content strategy and framework (based on the insights) that meets the business objectives and aligned with marketing goals.Develop editorial calendar and content ideation framework and ensure in-country markets' content team are on board.Guide and assist in SEO content optimization, content distribution and content marketing strategy (owned, earned, paid) for online channels and social media platforms to increase marketing specific metrics.Conduct content audits as well as gap analyses.Provide insights and analytics support in channel performance and user’s engagement metrics.Responsible for editorial and style guides including liaising with content writers including freelancers to ensure brand consistency.Be able to develop content briefing to the AgencyLiaising with multiple disciplinary teams when it comes to content planning and deliveryOversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.Devise and implement improvements to best practices, tools, and processes to an excellent standard and communicate these efficiently across multiple markets. Research and analyze industry related keywords, high competition, quality, longtailAble to write powerful calls-to-action to convert website visitorsWriting effective SEO content for blogs, websites and social media accounts within a brandKeeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines, on and off page strategies

So, what are we looking for?

The successful candidate will have:-

Excellent English, spoken and written – Bahasa Indonesia, Thai or Cantonese a bonus.Degree in Digital Marketing, Digital Journalism, Digital PR, Communications or relevant field and experiencesMinimum 4 years experiences in SEO content creation and managementStrong understanding of search engine optimization (SEO) and paid performance marketingStrong analytical skills and firm understanding of web traffic metricsHands on experience with WordPress, CMS, SEMrush or any other SEO toolsBasic technical knowledge of HTML and web publishingSolid understanding of social mediaOutstanding ability to think creatively, strategically, and identify and resolve problems in line with Brand and business goalsAbility to work within a team and independentlyStrong organizational, time management, and analytical skillsProject management and collaboration within department, across department, across countries and agencies.

Desired Values

Believe in aiming high to deliver world-class results and yet, not forgetting to care for others

Additional Information

At SEEK, the health and safety of our people is our highest priority. For this reason, SEEK has introduced a policy requiring all employees and visitors to be fully vaccinated for COVID-19 within our offices, unless a formal medical exemption applies. In addition, all employees attending in-person work related meetings or events outside the office will also need to be fully vaccinated. We have chosen to share this information early in our hiring process, so that candidates can make an informed choice. On this basis, as part of the application process you will be asked to confirm that you have read and understood this policy, and would like to continue with the hiring process.  Further details about this policy will be shared during the hiring process, as required.

As a part of the application process for this role, we will transfer your Job application details to our Application Tracking System.

SEEK is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people’s lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes. Solidifying SEEK’s presence in Asia is SEEK Asia, a combination of two leading brands JobStreet and JobsDB, and the leading job portal and Asia's preferred destination for jobseekers and organizations. SEEK Asia’s presence span across 7 markets namely Hong Kong, Shenzhen, Indonesia, Malaysia, Singapore, Thailand, and Philippines. The business represents revenues of around US$120M, with very strong underlying growth and profitability (being the fastest growing part of SEEK’s portfolio of businesses) and attracts over 400 million visits a year.A cornerstone of SEEK’s growth since its inception has been the passion of its people, its award-winning culture and our people’s strong commitment to the SEEK values. SEEK provides a culture of excellence and acceptance and celebrates the diversity of employees that contribute to the success of its organisation.