Amazon PPC & SEO Lead

PPC Management

Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Sponsored campaignsResearch and analyze competitor activity to expand search coverage.Effectively manage campaign budgets, allocations, and spendPerform ongoing keyword research, discovery, expansion, and optimizationProvide weekly high-level reporting and detailed insights into the performance and success of campaignsUnderstand key takeaways from each campaign to improve in the futureStay up to date on the world of Amazon PPC and come to the table with new, innovative strategies to keep up with the marketCoordinate effective campaigns aligned to significant product or technology launchesOptimize campaigns based on the identified KPIs

SEO Management

A+ Content, keyword analysis (competitor research), Ranking of keywords organically over time, keyword indexing, full listing optimization (including back end keywords)Keyword analysis, research and development.Coordinate new product setup, confirming adequate copy, imagery, keywords, attributes, and other product data with internal and external teams while providing continual optimization plans for the product's algorithm health and overall visibility.Suggest & execute listing improvements to help improve overall listing performance

People Management

Handle a growing team of PPC and SEO specialistManage team's tasks, performance and deliver results in a timely and effective manner