E-commerce & BD Manager | AU Shift | Perm WFH

Introduction

Rufus & Coco is Australia’s most awarded pet care brand selling pet products into major grocery, pet specialty and online stores into 11 countries abroad. In addition, to a high end grooming salon, The Fur Salon based in Sydney and new home delivered gourmet meals for pets. 

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about the Role:

Rufus & Coco is looking to build our E Commerce platforms. The focus will be on The Fur Chef which delivers gourmet pet meals to Sydney. This is a new initiative with a lot of potential. This is in addition to ensuring all the platforms and social media channels have been optimised are up to date and a community is actively built.

Note: We have 5 brands; 5 websites and 20 social channels. 

Be accountable for the growth and performance of E Commerce sites – 55% Be accountable for the development, performance and profitability of the E Commerce sites and Digital Marketing.RufusandCoco.com.au – Pet ProductsRufusandcoco.com – Wee Kitty Litter focusThefursalon.com.au – Pet Grooming ServicesThefurchef.com.au – NEW – Pet meals home deliveredDrive cost effective customer acquisition & subscription programs and build loyalty – 30%Brand (& Product) Campaigns + Awareness- 10% - Develop marketing campaigns and materials to achieve results and launch new products. Align activity with other communication and ensure it is on brandTeam – 5% - Manage the internal members of the marketing team and agencies to ensure ROCKS are delivered

You have:

Marketing degree – it is essential that you understand BRAND / Products Experience10 years commercial experience in a PRODUCTS businessTrack record of establishing E Commerce businesses to deliver sales and customer loyalty targetsStaff/team management experienceE Commerce – Expert knowledge of shopify platformSEO/SEM management – driving subscription businessWebsite/Ecommerce management systems – Shopify, Klavyio, Gorgias Customer Service, Sprout Social  Facebook Business, Google Mybusiness & Analytics Microsoft Suite: excel, word, powerpoint, outlook Customer Loyalty & RetentionCampaign development, research and communication skills including digital advertising and ambassador programs.

Skills and Competencies

Strategic Thinking & Planning: Ability to think through the competitive challenges; customer journey and develop a plan that will deliver and modify as needed.Data Driven/ Analytical – Using data and consumer segmentation to create targeted campaigns, maximise conversions and measure ROI/ROA. Social media superstar – Proven results in building and engaging a community, and social media advertising strategies. User focused – Passion for understanding the online customer’s behaviour. Marketing skills - Proven digital marketing skills including reviews management and paid online advertising. Writer – An amazing writer with excellent communication skills. Organised - Highly organised, strong attention to detail and computer literacy.