Performance Marketing Specialist

RESPONSIBILITIES:

Assists the Performance Marketing Manager in managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performanceEnsures successful campaigns managing bids and budgets to be able to meet the predefined KPI’sProvides regular reports on key metrics and agreed KPIsOptimizes campaigns across multiple channels to deliver the best return on investmentTests different value propositions and messages across different channels to find the best angle to introduce our product for each target groupBuilds and runs A/B tests across landing pages and the homepageWorks with the Marketing Analytics team on campaign analysis, which includes response tracking and campaign reportingCompletes regular, timely, and accurate ongoing maintenance and optimization of accounts to ensure they meet both the company’s objectives

REQUIREMENTS:

With at least two (2) years of experience in Performance MarketingHas a certificate in Google Analytics, Google Ads and Facebook Ads preferredExcellent organizational, problem-solving and time management skillsA proven team playerWilling to work on a hybrid setup