Lead Generation Specialist

Help grow sales pipeline through targeted account research, lead generation strategies and digital selling. Optimize outbound marketing campaigns and lead generation conversions through utilization of tools like linkedIn Navigator, HubSpot, Zoominfo and Hootsuite. Strive to reach new audiences and potential customers by keeping up to date on vertical trends, exploring channel and tool alternatives, and making recommendations to optimize the digital strategy.

The ideal candidate should be ambitious, self-motivated, detail oriented, organized, and friendly with high energy, a willingness to learn and be creative.

The key duties are:

Identify high potential prospects and transition qualified leads to sales organization for further follow upLeverage Social Marketing Messaging Campaigns in order to establish initial “connects” and followers. On a daily basis, track prospects - identify decision makers, timelines, hot-buttons, and specific qualifications and enter data accurately and consistently into Salesforce.

Qualifications:

Experience with linkedIn Navigator and Salesforce (Zoominfo, Hootsuite a plus)Bachelor's degree preferredSocial Marketing experience and strong English writing skills

Desirable:

Critical thinking related to estimating a prospect's interest level in the company's solutionProficient in MS Word, Excel, OutlookExcellent communication and interpersonal skillsAbility to manage time effectivelySelf-starter and goal orientedAble to work in an entrepreneurial environmentHigh energy, positive attitude

Sitel is an equal opportunity employer and value diversity and inclusion at our organization. We do not discriminate on the basis of race/origin, religion, color, gender, sexual orientation, age, marital status, veteran status or disability status.

As caring for customers becomes the differentiator that drives consumer spend, Sitel is advancing its position as a world leader in outsourced customer care innovation. With over 30 years of industry experience, Sitel’s 56,000 employees support clients with CRM contact center services that provide predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency. Sitel’s global solutions include customer acquisition, customer care, technical support and social media programs. Support operations span from home based agents to 110+ domestic, nearshore and offshore centers in 23 countries across North America, South America, Europe, Africa and Asia Pacific. Sitel manages client programs on behalf of some of the best known brands in the world in 40 languages. Sitel is privately held and majority owned by Canadian diversified company, Onex Corporation.